What does UX and UI mean, and what?s their difference? It?s a question asked on a regular base by our customers and business stakeholders. Here?s some more info:
In short, UI (User Interface Design) is how things look while UX (User Experience Design) is how things work. UI is, in fact, a part of UX. People often mistake ?design? for the UI part only: making things pretty and lovable with nice colors and typography. But user experience goes much further than this… Let?s dive a bit deeper into that!
User experience design is about creating smooth and enjoyable experiences for your product or system. To reach this goal, we have to take a look at different disciplines within the UX spectrum:
- User research
Understand the people who use a product or system. Why are they using it? In what environment? What issues do they encounter?
- Information Architecture
Organizing information in a purposeful and meaningful way. Make it easy for people to find the content they?re looking for in a quick and easy way.
- Interaction Design
Designing interactive behaviors. How will users interact and make use of the product or system? And how to optimize this?
How efficient, effective and satisfying can a user reach specified goals in a certain context? We look at things like consistency, value for effort, error handling, ease of learning…
How easy is the product or system to access taking personal abilities and device properties into account? For example, is there a mobile-friendly version of a website available?
- Visual design
The UI part. How aesthetically pleasing is it?
How useful and usable is the content?
When we have a good understanding of these topics, we are able to design a great experience for our end-users. However, the work is never done and we must monitor the usage of the product or service with the help of analytics, A/B testing… for continuous improvements.
To experience a website with good UI but bad UX, try the online game User Inyerface and discover how important it is to spend attention to the topics above. User Experience is indeed a lot more than only UI!